Unlock Consistent Growth by Defining Your Ideal Customer
Ready to stop guessing and start growing? The Ideal Customer Profile Workshop is a practical, proven system to help B2B founders and CEOs reach sales goals by attracting the right clients, aligning offers, and scaling with clarity.
Start ICP Workshop Now
You’re Not Alone —
Every Founder Hits a Growth Wall
Whether you’re in year 1 or year 10 of your business, chances are you’ve felt the proverbial plateau and even sales slow-down. But why? Maybe because…
• Messaging that doesn’t land
• Sales that stall unpredictably
• Clients that aren’t quite the right fit
Here’s the thing: even the BEST businesses struggle when they’re not clear on who they’re selling to. The Ideal Customer Profile workshop will help you make it crystal clear.
Finally — A Clear Framework to Define Your Best Clients
The Ideal Customer Profile Workshop is a self-paced, expert-led course for B2B founders and CEOs who want to:
Define
their highest-value clients
Align
offers, pricing, and messaging
Focus
energy where it drives growth
Scale
their company with strategic clarity
Here’s What You’ll Get:
4 Core Video Modules
Easy-to-follow, actionable training
ICP Workbooks
Proven tools to build and refine your ideal customer profile
Case Studies
Stories from real B2B founders who got clarity and results
Self-Paced Access
Learn on your schedule
Implementation Prompts
Real steps for real outcomes
We had been targeting the wrong clients for over a year. Optitude’s ICP workshop helped us completely reset our strategy — we’ve doubled our close rate and feel energized again."
– Stephanie, Design Firm Founder
"The ICP Workshop is clear, powerful, and exactly what I needed to reconnect with the right market. Every decision feels easier now."
– Adam, B2B Services CEO
Built by a Top Growth Advisor for B2B Service Founders Like You
Brian Kerlin is the CEO of Optitude and a trusted advisor to 7-figure founders and B2B teams nationwide. He created this workshop after seeing too many founders struggle with stalled momentum simply because they were unclear on one thing — who they’re really built to serve.
This workshop distills what Brian teaches in his private consulting engagements, now made accessible for anyone ready to make faster, smarter growth decisions.
Built for B2B Founders, CEOs & Business Owners — At Any Stage
Whether you’re just getting traction or navigating new growth after 5+ years in business — if you’re a founder or CEO, this workshop is built for you.
If you want:
- Focus on your sales and marketing
- More ideal clients with fewer dead ends
- A foundation to scale the right way
This is for you.
Enroll Today — Build the Clarity That Fuels Growth
One-Time Payment: $797
 Try the workshop risk-free.
If after completing the course you’re not more confident in your Ideal Customer Profile, we’ll refund you, 100%. We only ask to send in your completed templates and notes, so that we can verify you did the work needed to achieve the workshop transformation.
Have Questions? We’ve Got Answers.
Is this for beginners or experienced founders?
How long does it take to complete?
What if I already have a niche?
Can I get support if I get stuck?
Should my sales leadership also take this workshop?
The Fastest Way to Scale Smarter?
Define Who You’re Built to Serve.
Get unstuck, get focused, and grow with confidence.
Join hundreds of B2B founders using the ICP Workshop to gain clarity and drive results.
