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Unlock Consistent Growth by Defining Your Ideal Customer

Ready to stop guessing and start growing? The Ideal Customer Profile Workshop is a practical, proven system to help B2B founders and CEOs reach sales goals by attracting the right clients, aligning offers, and scaling with clarity.

Start ICP Workshop Now

You’re Not Alone —

Every Founder Hits a Growth Wall

Whether you’re in year 1 or year 10 of your business, chances are you’ve felt the proverbial plateau and even sales slow-down. But why? Maybe because…

• Messaging that doesn’t land

• Sales that stall unpredictably

• Clients that aren’t quite the right fit

Here’s the thing: even the BEST businesses struggle when they’re not clear on who they’re selling to. The Ideal Customer Profile workshop will help you make it crystal clear.

Finally — A Clear Framework to Define Your Best Clients

The Ideal Customer Profile Workshop is a self-paced, expert-led course for B2B founders and CEOs who want to:

Define

their highest-value clients

Align

offers, pricing, and messaging

Focus

energy where it drives growth

Scale

their company with strategic clarity

Enroll Now — Gain Clarity

Here’s What You’ll Get:

4 Core Video Modules

Easy-to-follow, actionable training

ICP Workbooks

Proven tools to build and refine your ideal customer profile

Case Studies

Stories from real B2B founders who got clarity and results

Self-Paced Access

Learn on your schedule

Implementation Prompts

Real steps for real outcomes

Start Building Your ICP

We had been targeting the wrong clients for over a year. Optitude’s ICP workshop helped us completely reset our strategy — we’ve doubled our close rate and feel energized again."

– Stephanie, Design Firm Founder

"The ICP Workshop is clear, powerful, and exactly what I needed to reconnect with the right market. Every decision feels easier now."

– Adam, B2B Services CEO

Built by a Top Growth Advisor for B2B Service Founders Like You

Brian Kerlin is the CEO of Optitude and a trusted advisor to 7-figure founders and B2B teams nationwide. He created this workshop after seeing too many founders struggle with stalled momentum simply because they were unclear on one thing — who they’re really built to serve.

This workshop distills what Brian teaches in his private consulting engagements, now made accessible for anyone ready to make faster, smarter growth decisions.

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Built for B2B Founders, CEOs & Business Owners —  At Any Stage

Whether you’re just getting traction or navigating new growth after 5+ years in business — if you’re a founder or CEO, this workshop is built for you.

If you want:

  • Focus on your sales and marketing
  • More ideal clients with fewer dead ends
  • A foundation to scale the right way

This is for you.

Enroll Today — Build the Clarity That Fuels Growth

SAVE $300 NOW

One-Time Payment: $497

(Regular Price $797)

Try the workshop risk-free.

If after completing the course you’re not more confident in your Ideal Customer Profile, we’ll refund you, 100%.  We only ask to send in your completed templates and notes, so that we can verify you did the work needed to achieve the workshop transformation.

I’m Ready — Enroll Now

Have Questions? We’ve Got Answers.

The Fastest Way to Scale Smarter?

Define Who You’re Built to Serve.

Get unstuck, get focused, and grow with confidence.
Join hundreds of B2B founders using the ICP Workshop to gain clarity and drive results.

Enroll in the ICP Workshop Now