Enrollment Closes December 5th
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The 2-Week Sprint
That Unlocks a Year of Growth
Get laser-focused on who your business is truly built to serve — and watch everything click into place.
The ICP Clarity Sprint gives B2B founders and CEOs the clarity, focus, and framework to attract high-value clients and scale faster — without wasting time, effort, or ad spend.
If your B2B services firm is between $500K and $10M, this is the single most important clarity sprint you’ll ever take.
Limited Q4 Enrollment Bonus: Free 1:1 ICP Review Session — Friday, November 14th (Midnight/MST).
Join the Next Sprint Now
If You’re Growing — But Not Scaling — You’re Not Alone
Every successful founder eventually hits the wall.
• Leads that look great on paper but never close
• Sales cycles that drag on or die at the finish line
• Clients who drain your energy but not your bottom line
The problem isn’t your product — or your work ethic.
It’s that your Ideal Customer Profile (ICP) isn’t clear enough. Until it is, every marketing dollar, sales conversation, and decision runs at half-power.
The ICP Clarity Sprint helps you fix that — fast.
Finally — Strategic Clarity That Changes How You Grow
The ICP Clarity Sprint is a practical, results-driven program built for B2B founders and CEOs who are ready to:
Define
your highest-value clients — and know exactly where to find more like them
Align
your offers, messaging, and pricing to what those clients truly value
Focus
your time and marketing on the 20% of opportunities that create 80% of revenue
Scale
with confidence — using a repeatable, data-driven system for predictable growth
No theory. No fluff. Just clarity that drives real business results.
Here’s What’s Inside the ICP Clarity Sprint:
A high-impact, self-paced experience designed to deliver clarity in hours — not months.
Inside, you’ll get:
4 Core Video Modules
concise, actionable lessons that walk you through your Ideal Customer Profile step-by-step
The Clarity Canvas™ Workbook
the same diagnostic and mapping tool used in Optitude’s private consulting engagements
Founder Case Studies
real stories from B2B leaders who doubled their close rates by narrowing focus
Implementation Prompts
clear “do this next” steps at the end of each module
Lifetime Access
revisit the material anytime as your business evolves
Built to fit into a single afternoon, but powerful enough to reshape your next 12 months of growth.
"We realized we’d been chasing the wrong clients for a year. The Sprint reset everything — our close rate doubled within two months."
– Stephanie, Design Firm Founder
"Every growth decision feels easier now. I know exactly who we serve and how to reach them."
– Adam, B2B Services CEO
"We used to spend 70% of our time on low-value leads. The Clarity Sprint flipped that equation — now 80% of our pipeline are ideal-fit clients."
– Marcus, Consulting Agency Partner
Created by a Growth Advisor Trusted by 7-Figure Founders
The ICP Clarity Sprint was developed by Brian Kerlin, Founder & CEO of Optitude, whose Inside Up Principle™ has helped hundreds of B2B founders build predictable revenue and scale with confidence.
This Sprint distills the same frameworks Brian uses in his private consulting and high-growth advisory work — now made accessible for any founder serious about sustainable growth.
Learn from the Expert Who’s Helped Founders Like YouEnroll Now — Get Clarity, Confidence, and Clients
The ICP Clarity Sprint is open for enrollment now — but access is limited.
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Built for B2B Founders and CEOs Ready to Grow Smarter
This Sprint is designed specifically for B2B service-based businesses earning $500K–$10M in annual revenue — where clarity drives performance.
If you want to:
- Focus your sales and marketing on your best-fit clients
- Eliminate unpredictable pipelines and “almost” deals
- Build the foundation to scale strategically — not reactively
Then this Sprint is for you.
Claim Your Spot in the Next Sprint
One-Time Payment: $797
Includes lifetime access, templates, and all future updates.
Q4 Enrollment Bonus —
Ends Friday, November 14th (midnight/mst):
Enroll today and receive a free 1:1 ICP Review Session with an Optitude Growth Expert
(Valued at $495 — limited to the first 20 registrants).
Risk-Free Guarantee:
If you complete the Sprint and don’t gain measurable clarity and confidence in your Ideal Customer Profile, we’ll refund 100% of your payment. We simply ask that you submit your completed templates to verify you took the steps that drive the transformation.
You've Got Questions — We’ve Got Clarity.
You’re a founder. You don’t have time for fluff — just answers that help you decide if this Sprint is right for you.
Is this for beginners or experienced founders?
How long does it take to complete?
What if I already have a niche?
Can I get support if I get stuck?
Should my sales or marketing leaders take it too?
The Fastest Path to Predictable Growth Starts with Clarity
You can’t market, sell, or scale what you haven’t defined.
The ICP Clarity Sprint gives you the focus and framework to do just that — and finally grow from the inside out.
Get unstuck. Get focused. Grow with confidence.
Join hundreds of B2B founders who have already used this Sprint to realign their business, attract better clients, and accelerate revenue growth.
